經銷商朋友們，我想你已經看到智能自動售貨機了。但你見過智能自動售酒機嗎?智能自動售酒機的出現，會給傳統的葡萄酒營銷帶來哪些變化，會給傳統的經銷商帶來哪些影響?
Dealer friends, I think you have seen the intelligent vending machine. But have you ever seen intelligent vending machines? What changes will the emergence of intelligent vending machines bring to traditional wine marketing and what impact will it bring to traditional distributors?
智能自動售酒機如此受歡迎，是否會對葡萄酒經銷商的傳統業務產生重大影響?下面，我們主要從以下幾個方面進行分析。
Will the popularity of intelligent vending machines have a significant impact on the traditional business of wine dealers? Next, we mainly analyze the following aspects.
一是線下推廣布局的重要載體
One is the important carrier of offline distribution.
，在新零售快速發展的背景下，各大電商企業紛紛加快線下市場布局，智能售酒機將成為未來葡萄酒銷售的重要渠道。在新的零售背景下，天貓已經部署了城市線下市場;淘寶也在農村拓展線下市場，而京東等大型電商平臺也在拓展線下市場。因此，無論是拓展線下實體店，還是部署智能紅酒售賣機等線下終端售賣機，大型電商平臺都是拓展線下市場的重要途徑。當然，這些都會對傳統經銷商的盈利模式和營銷模式產生一定的影響。
Firstly, under the background of rapid development of new retail, major e-commerce enterprises have accelerated the offline market layout, intelligent vending machines will become an important channel for future wine sales. In the new retail context, Tianmao has deployed the city offline market; Taobao is also expanding the offline market in rural areas, while large e-commerce platforms such as Jingdong are also expanding the offline market. Therefore, large-scale e-commerce platform is an important way to expand the offline market, whether it is to expand offline physical stores or deploy intelligent wine vending machines and other offline terminal vending machines. Of course, these will have a certain impact on the profit model and marketing model of traditional distributors.
二是共享經濟的必然結果
Second, the inevitable result of shared economy
第二，目前，共享已經成為社會發展的主流趨勢。智能售酒機的出現也反映了共享經濟模式。共享單車的出現給傳統自行車行業的銷售帶來了巨大的沖擊。在這樣的趨勢下，智能葡萄酒售賣機的出現是否會對傳統葡萄酒零售商的營銷模式產生致命的影響?據了解，本次酒博會展示的智能售酒機將于2020年建成，覆蓋城市，新增10萬多個終端零售網絡，讓更多消費者享受更便捷的購物體驗和名酒。在豐富酒類營銷渠道的同時，可以進一步豐富市場秩序。
Secondly, at present, sharing has become the mainstream trend of social development. The emergence of intelligent vending machines also reflects the shared economy model. The emergence of shared bicycles has brought a huge impact on the sales of traditional bicycle industry. In such a trend, will the appearance of intelligent wine vending machines have a fatal impact on the marketing model of traditional wine retailers? It is understood that the intelligent wine vending machines displayed in this wine exposition will be built in 2020, covering key cities in the country, adding more than 100,000 terminal retail networks, so that more consumers can enjoy more convenience. Jet's shopping experience and quality wine. While enriching wine marketing channels, we can further enrich the market order.
因此，在這種情況下，經銷商朋友必須改變他們的傳統營銷觀念。積極融入“新零售”這一新的營銷模式。未來，在電子商務巨頭大力拓展線下市場的同時，實體經銷商與電子商務平臺的有機結合將是未來發展的主流趨勢。當然，這也是未來經銷商在面對這些合作機會時，必須把握的地方。
Therefore, in this case, dealer friends must change their traditional marketing concept. Actively integrate into the new marketing mode of "new retail". In the future, while e-commerce giants vigorously expand the offline market, the organic combination of physical distributors and e-commerce platform will be the mainstream trend of future development. Of course, this is also the future dealers in the face of these cooperation opportunities, we must grasp the place.
以上是
自動售酒機小編為大家整理的相關內容，想要了解更多內容，歡迎訪問網站：http://www.luxijs.com
The above is the related content of the vending machine. For more information, please visit the website: http://www.luxijs.com.
自動售酒機 2024-07-25 
